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AI Search Visibility
Audit Report

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Client
Sample Brand Co.
Website
samplebrand.com
Industry
B2B SaaS
Pages Analysed
247 pages
Report Date
March 2025
Prepared By
Sowilo Tech
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Overall Score

AI Visibility Score — 62 / 100

A composite of your SEO foundation, Answer Engine readiness, and Generative Engine citation presence. The biggest gap is GEO — your brand is essentially invisible to AI search platforms today.

Overall Score
0/100
⚠ Needs Improvement
Score By Dimension
SEO
72
AEO
54
GEO
41

SEO foundations are solid. AEO needs structured data work. GEO is the critical gap — near-zero AI citation presence across all major platforms.

Detailed Breakdown

SEO · AEO · GEO Score Cards

01 — Search Engine Optimisation
0
72 / 100  ·  ✓ Good
  • Title tags optimised✓ Pass
  • Meta descriptions✓ Pass
  • H1 / H2 hierarchy✓ Pass
  • LCP2.1s ✓
  • CLS0.04 ✓
  • INP280ms ⚠
  • Mobile-first indexing✓ Pass
  • Canonical tags12 missing ⚠
  • Schema coverage14% ✗
  • Broken links23 found ✗
  • PageSpeed Mobile71 ⚠
  • PageSpeed Desktop88 ✓
  • TTFB1.4s ✗
  • Domain AuthorityDA 38 ⚠
02 — Answer Engine Optimisation
0
54 / 100  ·  ⚠ Needs Work
  • Featured snippet targetingPartial ⚠
  • FAQPage schema✗ Missing
  • HowTo schema✗ Missing
  • Question-format contentLow ⚠
  • People Also Ask coverage18% ⚠
  • Voice search optimisation✗ None
  • Conversational keywords✗ Missing
  • Knowledge Graph presencePartial ⚠
  • Zero-click content✗ None
  • Answer box formatting✗ None
  • Local voice queries✓ Pass
  • Structured Q&A sections✗ Missing
  • Speakable schema✗ Missing
  • Featured snippets owned3 / est. 60+
03 — Generative Engine Optimisation
0
41 / 100  ·  ✗ Critical Gap
  • Brand entity (Knowledge Graph)Incomplete ⚠
  • LLM-readable content✗ None
  • Entity definition pages✗ None
  • Credibility signal densityLow ⚠
  • Author entity markup✗ Missing
  • Brand consistency (cross-platform)Partial ⚠
  • Citation-worthy content depth✗ Insufficient
  • Wikipedia / Wikidata presence✗ None
  • ChatGPT citation presence✗ Not found
  • Gemini citation presence✗ Not found
  • Perplexity citation presence8% ⚠
  • Google SGE citation12% ⚠
  • E-E-A-T frameworkWeak ⚠
  • RAG content readiness✗ Not ready
AI Platform Analysis

Citation presence across
every AI platform.

120 industry-relevant queries tested across all major AI platforms to determine how often this brand is cited or recommended.

Google SGE
12%
Partial
ChatGPT
0%
Not Found
Perplexity AI
8%
Partial
Google Gemini
0%
Not Found
Claude AI
0%
Not Found
Bing Copilot
5%
Partial
Technical Health

Performance & schema health breakdown.

Core Web Vitals & Performance
Page Experience Signals
LCP — Largest Contentful Paint
2.1s ✓
CLS — Cumulative Layout Shift
0.04 ✓
INP — Interaction to Next Paint
280ms ⚠
PageSpeed Score (Mobile)
71 ⚠
PageSpeed Score (Desktop)
88 ✓
TTFB — Time to First Byte
1.4s ✗
Schema Markup Coverage
Structured Data Health
14%
of pages have any schema markup
  • Organization schema✓ Present
  • WebSite schema✓ Present
  • BreadcrumbList✗ Missing
  • Article / BlogPosting✗ Missing
  • FAQPage schema✗ Missing
  • SoftwareApplication✗ Missing
  • Person / Author schema✗ Missing
  • HowTo schema✗ Missing
  • Review / AggregateRating✗ Missing
Action Plan

Prioritised recommendations.

Issues ranked by impact on overall AI Visibility Score. High priority items should be addressed within 30 days.

🔴 High Priority — Address Within 30 Days
High Priority · GEO
Build LLM-Readable Content Architecture
Restructure key pages with entity definitions, fact blocks, and semantic topic clusters. The #1 action to gain AI citations. Est. impact: +18 GEO points.
High Priority · AEO
Implement FAQPage and HowTo Schema
Deploy FAQPage JSON-LD on 28 high-traffic pages and HowTo on 14 tutorial pages. Enables featured snippet eligibility for 60+ queries. Est. impact: +14 AEO points.
High Priority · SEO
Fix 23 Broken Internal Links
23 internal links return 404 errors, leaking link equity and degrading crawl efficiency. Resolve via redirect mapping or content recreation.
🟡 Medium Priority — Address Within 60 Days
Medium · GEO
Establish Brand Entity in Knowledge Graph
Create Wikipedia draft, complete Wikidata entity, and deploy Organization schema with sameAs links to 8+ authoritative sources. Est. impact: +12 GEO points.
Medium · SEO
Add 12 Missing Canonical Tags
12 paginated and filtered pages lack canonical tags creating duplicate content signals. Add rel=canonical pointing to preferred URL versions on each.
Medium · AEO
Create Question-Based Content Hub
Build a Q&A hub targeting 140+ People Also Ask queries. Structure each answer in a 40-60 word format optimised for featured snippet selection.
🟢 Quick Wins — Address Within 14 Days
Quick Win · SEO
Reduce Mobile INP Below 200ms
INP is 280ms. Defer non-critical JS, optimise event handlers, implement code splitting. Target <200ms for "Good" threshold.
Quick Win · GEO
Add Author Entity Markup to Blog Posts
Implement Person schema for all authors with credentials and social profiles. Directly improves E-E-A-T signals used by AI credibility systems.
Quick Win · SEO
Upgrade Hosting / Implement CDN
TTFB of 1.4s exceeds the 800ms threshold. CDN + server caching resolves this and pushes mobile PageSpeed from 71 to 85+.
90-Day Roadmap

If we work together —
here is what changes.

Days 1–30
Foundation Sprint
  • Fix all 23 broken links
  • Deploy FAQPage + HowTo schema
  • Resolve 12 missing canonicals
  • CDN + caching setup
  • Author entity markup on all posts
Expected: +8 SEO  ·  +10 AEO points
Days 31–60
Content & AEO Sprint
  • Q&A content hub (140 queries)
  • LLM content architecture rebuild
  • Entity definition pages
  • Internal linking overhaul
  • 6 topic cluster content pieces
Expected: +14 AEO  ·  +8 GEO points
Days 61–90
GEO Authority Sprint
  • Knowledge Graph entity build
  • Wikipedia + Wikidata entry
  • AI citation monitoring setup
  • Digital PR authority links
  • AI citation testing & iteration
Expected: +20 GEO  ·  +4 SEO points
SEO
80
from 72 → 80
AEO
78
from 54 → 78
GEO
69
from 41 → 69
Overall
76
from 62 → 76

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